1. I just downloaded Advertisement, where do I start?
Wherever you want.
An Advertising Campaign consist of two main ingredients: a great Ad and people (who will receive it). That is why the Advertisement App is constructed around those three main pillars: Campaigns, Recipients and Advertisements.
You can start by creating a Campaign, giving it a characteristic name and adding both Ads and Recipient Groups to it (right form the Campaign editing view in Campaigns Tab).
If you prefer to begin from the creative side - you can start by creating an Advertisement (SMS or E-Mail) by switching to Advertisements Tab.
If you want to have everything (including your targets) prepared beforehand: you can start by filling Recipient Groups in the Recipients Tab.
There is no wrong first choice here…By the way: reading this FAQ in its entirety is an excellent first choice, so keep up the good work!
2. What’s the best way to get my target Recipients into the App?
Although you have the ability to enter your Recipients manually one-by-one, nevertheless it could take a long time, therefore importing them in is a better way. You can simply import Recipients data from your Contacts, all at once or by selection (even filtered by Contact Group they belong to). Advertisement also has an advanced, intelligent data parser built in. It will analyze the structure of your contacts data information file and help you import it without a hassle of conversion. All you should do is open the file (.CSV, .TXT or .RTF) and click the Share button in either the Mail app or one of many file storage apps you might be using, then, choose Import with Advertisement from the list. Remember to pick a Recipient Group(s) you want to import the data into. Alternatively, if you have a secure SSL link you can simply provide it in the Import address field and press Download.
3. How to create the best Ad?
There are many schools of thought concerning emotional and psychological triggers for a successful Ad and plenty of advertising and marketing strategies to help you. Best to do your own research though...
One piece of advice: choose the medium wisely. Consider the difference between the two:
• SMS Ad is short and to the point, it’s better at engaging a person with a shorter attention span, not accustomed to reading E-Mails. It’s also better suited for alerts, notifications, updates and warnings. It generally has a faster delivery time, but may increase overall Campaign cost.
• E-Mail Ad can be more engaging thanks to its richer content. Ability to provide links and clickable photos or even include a whole HTML website makes it easier to guide Recipients way to your own website. That’s why E-Mail Ads are better suited for presenting your products and other visual marketing materials. Sending E-Mails is generally free but takes longer to reach your Recipient and may simply end up being ignored by some.
4. Why do I need a secure (https://) link to download a file or a website?
Handling private contact data requires special safety measures. Whether your clients or followers entrusted you with it or you just contacting a group of friends you wouldn’t like anybody intercepting their data. Secure SSL connection to the server is required, because it helps to protect the data during its transfer. We are also working on other secure and more convenient ways of importing Recipients data into the App. Look forward to the future updates!
5. Can I send multiple different Ads at once?
You can even mix SMS and E-Mail Ads as a parts of a single Campaign, they will be send out to corresponding Recipient’s phone numbers and E-Mail addresses in steps.Simply make sure that all Ads are selected in Campaign editing view that shows when you pick a Campaign. You may do so by clicking on, and scrolling the picker until all Ads you wish to send are checked and highlighted with a green color. The 'Selected:' label will show you the total selected Ad count.
6. Can I target multiple Recipient Groups at once?
Join together as many Recipient Groups as you need: the ones with just the phone numbers and the ones with complete contacts data. Make sure they are all selected in Campaign editing view that shows when you pick a Campaign. You may do so by clicking on and scrolling the picker until all Recipient Groups you wish to send to are checked and highlighted with a green color. The 'Selected:' label will show you the total selected Recipient Groups count as well as total selected Recipients count (in brackets).
7. My Advertisement Campaign is ready, what now?
Easy: Send out.
Contacting lots of people at once can be stressful, there are few things to keep in mind before sending your Ad to any group:
✓ Make sure it’s welcomed – double check your Recipient Group choice, make sure to remove anyone who does not wish to be contacted in the future. Advertisement makes a note of the date Recipient Group was last revised or contacted. This can help you to assess if enough time has passed to contact them again – try not to be intrusive.
✓ Spellcheck – it’s build right in, make sure your Ad has perfect grammar and spelling, because the way you communicate in defines how you are perceived.
✓ Read between the lines – be mindful of people with different beliefs and cultural differences, look for meanings not visible at first sight and potentially offensive phrases in your Ad.
✓ Test it out – best way to see how your Ad will look on the Recipient’s perspective is to become one yourself. For example: you can make a special Recipient Group just for use in trial runs of your Campaigns.
✓ Expect replies – unless you or your carrier blocked receiving SMS text messages and your E-Mail provider allows you to set a 'Do Not Reply' policy, you may expect a percentage of your Recipients to replay to your Ad. You can use it as a form of a feedback, just be prepared to receive it.
8. Why do I have to send out some of my Campaigns in parts?
In short: Performance.
It took many hours of research & optimization to come up with a balance of usability and stability when processing very large quantities of contact data in a mobile environment.
The goal was to provide you with an App that works well every time and delivers your Ads as intended. Therefore, fallowing an ancient war strategy 'Divide and Conquer', Advertisement can automatically divide your Campaign Recipients into more manageable parts (of size depending on your device), at the same time, guiding you through the send out process step by step - making sure you’ll always get your Ads delivered.
9. I cannot save or confirm change because a button appears disabled…
Advertisement tries to actively help you avoid errors like: creating empty or incomplete records (every Recipient must have at least one contact data field filled out), saving/importing invalid Phone numbers or E-Mail addresses, duplicating a Campaign or Recipient Group name, saving an empty Ad or importing empty data. If the button is disabled - there is a good chance something important is missing or wrong and you should re-check before continuing.
10. Is there a free or 'lite' version of the Advertisement App I could try out first?
And there are no plans to create one. But hey, it’s not that expensive in the first place (considering the value you get) and the profits fuel future development of new, great features. Besides, consider how much time and money you can save on 3rd party newsletter and bulk SMS services with an App you only buy once – it’s a bargain! Remember: Sending SMS messages may be associated with additional cost depending on your cellular plan & carrier.
11. Will SMS Campaign Recipients see each others phone nubmers?
Not unless you're using iMessage
Usually Ads are send out as SMS and Recipients do not know about each other nor see each other phone numbers. If you do trigger a two way group conversation you might be using the iMessage nickname/e-mail rather then person's phone number to send the message. In that case I would suggest temporally disabling iMessage and Group Messaging in Messeges Settings pane before sending out the Campaign, and turning it back on afterwards.
12. I have a different question, would like to report a bug or propose a feature.
You can submit your questions, bug reports and feature requests using the form below. Please be patient, you’ll receive an answer if only and as soon as possible. If a question repeats itself often it’ll be surely added to this very FAQ list. Popular demand is driving future development of Advertisement so the same rules apply to new feature proposals. Every bug report, even a minor one will also be appreciated!